Sometimes, it’s the smallest ideas that make the biggest impact.
If you’re building an iOS app, there’s a discreet yet powerful growth marketing technique that can boost your visibility. It requires no ad budget, no A/B testing, no complex hack. Just… a smart logo placement.
The idea: use the Dynamic Island as a marketing tool
On recent iPhones, Apple introduced the Dynamic Island — the black zone at the top of the screen that hides the front sensors. When a user takes a screenshot, the Dynamic Island stays visible.
The idea is to use that space as a visual anchor to subtly place your app’s logo right below it.
Why?
- When a user shares a screenshot from your app,
- The logo appears in the image, naturally embedded in the interface,
- Result: each share becomes a mini ad for your app.
🎯 It’s 100% organic marketing, triggered by the user themselves.
Why it works
- It’s native: no intrusive watermark or aggressive branding.
- It’s design-friendly: the placement feels natural, elegant, and non-distracting.
- It’s viral: in certain contexts (trading, fitness, education…), users share screenshots spontaneously.
- It’s free visibility: every screenshot on Twitter, Telegram, Reddit, or WhatsApp becomes a micro-recommendation.
How to implement it in your app
It’s extremely simple:
- Identify the most shareable views in your app (results, charts, dashboards…).
- Add a small logo or lightweight visual element, centered just below the Dynamic Island.
- Make sure it’s clearly visible but not intrusive — it should feel like a native part of the UI.
You can even detect whether the app is running on a device with a Dynamic Island and adjust the placement dynamically.
In summary
👉 A simple design trick,
👉 already used by successful apps,
👉 that turns your users into natural distribution channels.